Your revenue team isn't underperforming. Your funnel is.
When data, strategy, marketing, and sales are misaligned, friction builds — and the results suffer no matter how hard your team pushes. As a full service marketing agency built for enterprise revenue teams, we connect every layer of your go-to-market motion.
Organizations navigating the same misalignment, lost momentum, and visibility gaps — and what changed when they brought in a marketing strategy company that could address the root cause.
$4M
– New revenue from a single lead quality program
4.5M
– Customer records unified into one actionable data ecosystem
3X growth
– in social engagement with campaign-ready media packs
25% faster
– Campaign launch timelines, from 20 weeks to 15
Transforming Supplier Marketing Into Scalable Growth
Unified supplier campaigns across EMEA to drive faster growth.
Fixing the revenue cracks takes more than one solution. It takes one system.
Harte Hanks doesn't fix just one part of your funnel. We align the whole engine — data, strategy, marketing, and sales — into a single coordinated system that turns friction back into flow.
When these four stages work as one connected system, friction becomes flow — and revenue becomes predictable.
Where is your revenue actually slowing down?
You now know what a broken funnel looks like. Here's how to see exactly where yours is cracking.
Most revenue leaders know something isn't working. What's harder to see is where friction really starts — and how it compounds across the whole system. The Funnel Check gives you a clear picture of where revenue may be slowing across your data, marketing, sales execution, and customer growth — in under two minutes. No prep. No commitment. Just clarity.
Enterprise teams use Harte Hanks to reduce friction across the revenue funnel.
We Help Our Clients With
Slow conversion cycles
Deals taking much longer than expected
Inconsistent pipeline
Unpredictable forecasting accuracy
Misaligned teams
Marketing and sales not in sync
Frequently Asked Questions
How can misalignment between marketing and sales affect revenue?
Sales and marketing misalignment means leads that get generated don't get worked — or get worked with the wrong message. Pipeline slows, conversion drops, and both teams point at each other. The cost shows up in deal velocity and close rates, not just missed targets. Left unaddressed, it compounds quarter over quarter.
How do you identify where revenue is breaking down?
The Funnel Check surfaces early signals across four dimensions: how data flows into targeting, how demand converts to pipeline, how quickly leads get followed up, and where existing customer revenue is being left on the table. From there, we identify the highest-impact starting point — the crack causing the most downstream damage.
Do you only help with marketing, or with the entire revenue process?
The entire revenue process. Marketing is one part of a connected system. We work across data intelligence, strategy, demand generation, sales development, and customer growth — because fixing one stage without addressing the others rarely produces lasting improvement. That integration is what makes the difference.
What happens after I complete the Funnel Check?
You'll receive a results summary identifying where your funnel shows the most friction. A Harte Hanks advisor will follow up to discuss what the results mean for your specific situation and what practical next steps might look like — no commitment required to have that conversation.
How quickly can companies see improvement after addressing revenue friction?
Most organizations see measurable changes in pipeline velocity and lead conversion within 60–90 days of addressing the primary friction point. Broader systemic improvements — better forecast accuracy, stronger Sales/Marketing alignment, improved retention — typically emerge over 6–12 months.
What makes Harte Hanks different from other revenue or marketing partners?
We don't hand you a strategy deck and walk away. We run the execution — from data and targeting through SDR programs and campaign management — which means we're accountable for results, not just recommendations. Our teams have operated at enterprise scale for decades across every stage of the revenue funnel.
What types of companies does Harte Hanks work with?
Enterprise organizations navigating complex revenue challenges — typically B2B companies with dedicated sales and marketing teams experiencing consistent gaps between effort and results. We work across industries and geographies, with particular depth in technology, healthcare, financial services, and professional services.
